New Vision in 2010

As 2009 comes to a close, we’re anticipating the new plans the Lord has for us to fulfill. This past summer, in response to the growing need at His Branches, we pulled together a development committee that includes Board members, some staff, and others willing to donate their time. We recognize the urgency to establish ourselves on a solid financial base with community support to keep our doors open during these times of deep economic stress. Meeting monthly, the Lord has blessed us with expanded opportunities and relationships with individuals and with local community action groups who can help.

In July we met with the Ad Council of Rochester to “write our vision on a tablet” (Habakkuk 2:2-3) and clarify what we’re called to do. The Strategic Round Table met for 3 hours to generate ideas and identify the challenges we face. With the help of 10 marketing professionals who volunteered their time, we prioritized a lot of great ideas. We learned the importance of website optimization, how to tailor our message, and how to recruit administrative staff that can help us reach our goals. We all came away energized and encouraged. Our upcoming fund raising banquet on May 13th is one of the ideas we are moving on. More to come on that!

Our heart is to reach the people of Rochester for Christ by shining His Love openly through medical and crisis pregnancy care. There are a few groups that are talking with us about opening other crisis pregnancy offices similar to or in conjunction with Embracing Options. We would like to expand in our support of these groups. The spiritual hunger and physical needs are obvious but our resources are limited. Please help us to continue this work of mercy in our community.

Click here to read the December print version of The Grapevine.